Interview with Lisa McKay

9 May

This is the second interview in a multi-part series that will end with an analysis of ethics etc. that underpin BC, and blogs in general. The first interview with Christopher Rose, Comments Editor at BC, can be accessed by clicking here

Lisa McKay is the Executive Editor of Lisa has been with since August 2004.

The interview was conducted via email a couple of months ago.

You joined BC at a time when BC was much smaller than today. Tell me a little more about how you came across BC and what led you to join it.

I came across BC a few months before I actively joined, while I was in the process of looking for good sources of movie and music reviews. It was unlike anything else I had come across – it still is, really – and I started checking in on a daily basis to read stuff. Eventually, I worked up the courage to post a comment here and there and then decided that maybe I should actually join the site and try to get some writing done.

You work full time, are a mother of a young son and a wife. How do you juggle your responsibilities?

Actually, only two of those facts are true at present – my son just turned 21 and has been away at college for the past couple of years, so juggling parental responsibilities hasn’t been part of the equation for a long time. Having said that, I think that people make time to do the things they want to do if they want to do them badly enough. My husband and I both have pretty intense interests outside of our work and our family life (which includes a lot of shared interests), and we’ve been very supportive of each other’s pursuits, so part of it is that I have a built-in support system, and part of it is that I’ve become very good at multi-tasking and prioritizing. Even so, I wish I could use all 24 hours in the day sometimes.

While writing an article about why you chose to ‘come out’, if you will, and start writing under your real name, you say that part of the reason was to lay claim on the articles that you have written. This works both ways – now people know whom to hold accountable when they see a ‘perceived’ injustice or have an ax to grind. Has blogging under your real name been a problem? How comfortable do you feel about commenting and blogging about contentious topics?

It probably says something about the nature of what I write that using my real name has never been a problem. The place where the discussions really seem to get personal is in the political arena, where people seem to take everything to heart and can get quite ugly when they disagree. I don’t have the stomach for that type of discourse, so I stay out of that particular venue. I have opinions on pretty much everything, and I have no problem with expressing them when asked directly to do so, but I really don’t see those contentious discussions as serving much purpose. There are a lot of people who like to “argue” just so they can call names – it has nothing to do with actually listening to what other people are saying – and I just don’t have the time for it, as I see it as unproductive.

At the heart of your decision to blog under your ‘real name’ is an ethical question that surrounds online media outlets – the issue of accountability. Of course, there are real people behind these ‘false’ online identities and they often are accountable but somehow the cost-free nature of leaving even the most borderline crazy comment or article under an assumed identity does probably sabotage perhaps reasoned commentary? What are your thoughts on the issue?

While I understand the reasons that many people have for remaining anonymous online, I do believe that a false persona makes it easier to say things that one might not say when using one’s real name. The faceless nature of the Internet makes that easier anyway – even when using a real name, I think many people say things to faceless strangers that they would never dream of saying in person. Accountability online is certainly a different animal than it is with print media, or with television or radio journalism. This is still in many ways the wild, Wild West, and I think one probably has to work a bit harder in the blogging arena to build up a reputation and to build trust among one’s readership. Once you’ve built up that trust, it doesn’t matter if you’re using a pseudonym or not – you maintain integrity the same way you would if you were using your real name, by doing your homework and being honest.

Blogcritics has grown exponentially over the past three years from a small fringe Internet outpost to a relatively decent size media outlet. Tell me about some of the key inflection points in this journey – as you see them.

Certainly, the biggest change was when we went from a self-publishing site where anyone could publish just about anything they wanted to, to what we have in place right now, where every piece that’s published has been edited. We work very closely with our writers to make sure that we publish polished and well-written pieces while still retaining that which makes us unique, which is our multitude of voices. Our strength has been our continued refusal to homogenize what we do – writers find it easy to feel at home here because we don’t have an editorial “voice” in any of our content areas – we ask our writers to be excellent, but other than that, we ask them to be themselves. I am not sure there are many places with a readership as big as ours that can offer that.

Blogcritics is trying to create the norms of running a media organization on the fly. The key policy decisions – open commenting, open attitude towards accepting new writers, etc. – tell me about the behind the scenes struggle that has gone on around them and the kind of ethical questions that you have had to deal with to come to this place.

We’ve certainly had our share of policy discussions about the open comments policy. As is the case with every site that allows open comments, we get our fair share of flakes and cranks and just plain ugliness. We have yet to come to the point where we squelch that in favor of having more civil conversations, and I think that’s another area where we’re unique. We do have a comments editor who applies our very liberal comments policy with a very gentle hand, and I think that’s about all the control we’re going to have on that for a while. Our open attitude toward accepting new writers seems to work very nicely now that we have editors in place. People are either excited about the challenges and take advantage of the opportunity, or they leave because they don’t make the cut or they don’t want to put in the work. In either case, that works to our advantage, and it’s raised the level of our writing tremendously. BC’s growth has been a really organic process, at least from my vantage point. There have been growing pains to be sure, but we move past them pretty quickly.

Perhaps this current place is not the final resting place of this ongoing change. Tell me about your vision of for the future?

That’s a great question. I wish I had a crystal ball. The quality of what we publish just keeps improving – we’re attracting some really amazing writers, and the section editors are continually working to shape coverage and come up with new ideas. I envision us getting bigger and better.

What kind of policy decisions do you think are integral to how you see BC? As in what kind of policies can you not see BC without, if any?

Well, I think we’ve set some editorial standards over the past couple of years in terms of what we will and will not publish (in terms of quality, not content). I can’t see us without those any more – we’ve really raised the bar, and the writers have really risen to the challenge. This is part of the process by which we become accountable.

How do you look at the role of a Critic? Is there merit in everybody being a critic kind of model? It certainly seems like a competitive market of ideas. What do you see are the positives and negatives of blogosphere?

Well, it depends on what you’re looking for, I think. The blogosphere has certainly democratized the whole process of criticism, which isn’t to say that everything everyone writes is good, or even worth reading. Sometimes you want to stand around the office water cooler and talk with your friends about the film you saw this weekend, and the blogosphere can certainly provide you with that, and sometimes you want an informed opinion about something, which is what real criticism entails. I think one of the neat things about BC is that we provide both; we have some very enthusiastic reviewers who can give you a very entertaining man-in-the-street opinion about something, but they aren’t necessarily approaching it from an academic point of view, and we have other writers who are incredibly well-informed, educated, and knowledgeable about their area of expertise, and they offer a very different perspective. The challenge and the beauty of the blogosphere, in general, is that the reader needs to learn to separate the wheat from the chaff. In general, we may need to wade through more stuff, but in the end, I think it sharpens our powers of discrimination and makes us better consumers.

Blogosphere is widely credited with making mainstream media more accountable. Do you see that as its job? If not, then what do you see are the roles of the blogosphere?

I don’t think it’s the blogosphere’s job to hold the mainstream media accountable. I think that’s our job as citizens, and we’re failing at it miserably. We have the media we deserve. The roles of the blogosphere are as varied as the folks who populate it; I don’t think it has a defined role or is “supposed” to be one thing or another. It’s a tool, a means of communication, a marketplace of ideas, of commerce, of social interaction – it’s a way of organizing, presenting, and retrieving information. It’s a lot of things to a lot of people, and it’s continually evolving. It is whatever we want it to be at any given moment.

It seems blogosphere itself is going under reorganization – as media companies poach top bloggers and buy more electronic media assets. Do you see a more corporatized blogosphere in a few years time?

As soon as people figure out that there’s money to be made somewhere, things change. Certainly, that’s happened in the blogosphere, but a lot of the people who are Internet entrepreneurs are also in the business of putting the tools of production and commerce into the hands of the end users. That’s us, and that’s a good thing. I think the business models we used to have changed, and are continuing to change. Since I have no business background at all, I wouldn’t even want to hazard a guess as to how this is going to look in five or ten years’ time. If you told anyone twenty years ago what we’d be doing online now, they wouldn’t have believed it.