Advertising is Undersupplied
"[I]f you think about what percent of GDP is advertising today, I would expect that that percent will grow."
https://stratechery.com/2025/an-interview-with-meta-ceo-mark-zuckerberg-about-ai-and-the-evolution-of-social-media/
Why is advertising undersupplied? Producers bear the cost of figuring out who to show an ad to and what to show them. The