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Social Science

A collection of 90 issues

Making an Impression: Learning from Google Ads

Broadly, Google Ads works as follows: 1. Advertisers create an ad, choose keywords, and make a bid (on cost-per-click or CPC) (You can bid on cost-per-view and cost-per-impression also, but we limit our discussion to CPC.), 2. the Google Ads account team vets whether the keywords are related to the

31 Oct 2018 2 min read

The Other Side

Samantha Laine Perfas of the Christian Science Monitor interviewed me about the gap between perceptions and reality for her podcast ‘perception gaps’ over a month ago. You can listen to the episode here (Episode 2). The Monitor has also made the transcript of the podcast available here. Some excerpts: “Differences

22 Oct 2018 1 min read

Don't Expose Yourself! Discretionary Exposure to Political Information

As the options have grown, so have the fears. Are the politically disinterested taking advantage of the nearly limitless options to opt out of news entirely? Are the politically interested siloing themselves into “echo chambers”? In an eponymous Oxford Research Encylopedia article, I discuss what we think we know, and

10 Oct 2018 2 min read

Code 44: How to Read Ahler and Sood

This is a follow-up to the hilarious Twitter thread about the sequence of 44s. Numbers in Perry’s 538 piece come from this paper. First, yes 44s are indeed correct. (Better yet, look for yourself.) But what do the 44s refer to? 44 is the average of all the responses.

26 Jun 2018 1 min read

Bad Hombres: Bad People on the Other Side

Why do many people think that people on the other side are not well motivated? It could be because they think that the other side is less moral than them. And since opprobrium toward the morally defective is the bedrock of society, thinking that the people in the other group

07 Dec 2017 1 min read

Why Do People (Re)-Elect Bad Leaders?

‘Why do people (re)-elect bad leaders?’ used to be a question that people only asked of third-world countries. No more. The recent election of unfit people to prominent positions in the U.S. and elsewhere has finally woken some American political scientists from their mildly racist reverie—the dream

07 Dec 2017 1 min read

McDonald's and Sex vs. Jihad

It has been nearly 25 years since the publication of Benjamin Barber’s Jihad Vs. McWorld. So how does the search volume for McDonald’s and jihad compare in Pakistan? Look here for the answer. (I know Barber’s McWorld != McDonald’s.) For fun, I also looked into search volume

05 Dec 2017 1 min read

Party Time

It has been nearly five years since the publication of Affect, Not Ideology: A Social Identity Perspective on Polarization. In that time, the paper has accumulated over 450 citations according to Google Scholar. (Citation counts on Google Scholar tend to be a bit optimistic.) So how does the paper hold

02 Dec 2017 2 min read

Searching for Mr. President

All politics may be local, but Google search data suggests that people are far more interested in learning about the president than they are in learning about their local politicians.

31 Oct 2017 1 min read

Confirmation Bias: Confirming Media Bias

It used to be that searches for "Fox News Bias" were more common than searches for "CNN bias." Not anymore. The other notable thing is the peaks around presidential elections. Note also that searches around midterm elections barely rise above the noise.

31 Oct 2017 1 min read

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