A Potential Source of Bias in Estimating the Impact of Televised Campaign Ads
Or When Treatment is Strategic, No-Intent-to-Treat Intent-to-Treat Effects can be biased
One popular strategy for estimating the impact of televised campaign ads is by exploiting ‘accidental spillover’ (see Huber and Arceneaux 2007). The identification strategy builds on the following facts: Ads on local television can only be targeted at the