The Internet is for porn (Avenue Q). So it makes sense to measure things on the Internet in porn units.
I jest, just a bit.
In Everybody Lies, Seth Stephens Davidowitz points out that people search for porn more than weather on GOOG. Data from Google Trends for the disbelievers.
But how do searches for news fare? Surprisingly well. And it seems the new president is causing interest in news to outstrip interest in porn. Worrying, if you take Posner’s point that people’s disinterest in politics is a sign that they think the system is working reasonably well. The last time searches for news > porn was when another Republican was in the White House!
How is the search for porn affected by Ramadan? For answer, we turn to Google Trends from Pakistan. But you may say that the trend is expected given Ramadan is seen as a period for ritual purification. And that is a reasonable point. But you see the same thing with Eid-ul-Fitr and porn.
And in Ireland, of late, it seems searches for porn increase during Christmas.