Trump Trumps All: Coverage of Presidents on Network Television News

4 May

With Daniel Weitzel.

The US government is a federal system, with substantial domains reserved for local and state governments. For instance, education, most parts of the criminal justice system, and a large chunk of regulation are under the purview of the states. Further, the national government has three co-equal branches: legislative, executive, and judicial. Given these facts, you would expect news coverage to be broad in its coverage of branches and the levels of government. But there is a sharp skew in news coverage of politicians, with members of the executive branch, especially national politicians (and especially the president), covered far more often than other politicians (see here). Exploiting data from Vanderbilt Television News Archive (VTNA), the largest publicly available database of TV news—over 1M broadcast abstracts spanning 1968 and 2019—we add body to the observation. We searched for references to the president during their presidency and coded each hit as 1. As the figure below shows, references to the president are common. Excluding Trump, on average, a sixth of all articles contain a reference to the sitting president. But Trump is different: 60%(!) of abstracts refer to Trump.

Data and scripts can be found here.