General Tommy Franks described the media as the “fourth front” in his (Iraq) war plan, according to Danny Schechter, an award-winning journalist and documentary filmmaker.
What he meant by that was that winning the “media war” is an important part of winning the war in Iraq. Three years down the line with the US stuck in an ever-worsening situation, we all know what happens when governments win the media war and succumb to their hubris.
Independent Intervention, a documentary by Norwegian filmmaker Tonje Hessen Schei, is superficially an exploration of how the Iraq war was fought on the “fourth front” in US media. On a deeper level, it is a well crafted expose’ of the effects of media conglomeration on the style, topicality, and quality of news.
Schei begins her documentary with a series of heartrending images from Iraq, images that were never shown on mainstream American media. This initial sequence provides the preface to her documentary- the Iraq war shown on the television screens of Americans was a very different from the one being fought in Iraq. Schei, stuck by the jingoistic, bleached (of the horrors of war), video game like coverage of Iraq war in US mainstream media, explores the reasons behind how and why mainstream American media became a willing partner in government’s propaganda machine helping it wage the war for the hearts and minds of American public. Using footage from the war and interviews with people luminaries like Dr. Noam Chomsky, Amy Goodman, and others, Schei persuasively argues that a majority of what went wrong during media’s coverage of Iraq war can be traced to corporate media ownership.
The documentary does a stupendous job in tracing media’s coverage of Iraq war starting with the pre-war buildup by effectively using some well known statistics, for example about how during the two week period around which Colin Powell gave his speech at UN and during a time when more than half of the people opposed war, andâ€“ out of the 393 people who were interviewed on the four major nightly network newscasts â€“ NBC, ABC, CBS and PBS only a meager 3% held antiwar views while a stunning 71% were pro war.
Independent Intervention is simply scintillating when it weaves snippets from local morning news shows to convey a point. It is jarring to see archival news footage of anti-war protests highlighting mundane inconveniences caused by protestors – “simply creating chaos during rush hour” or “protestors shut down the financial district in San Francisco” and sneeringly ignore to give time to explaining why protestors were against the war.
Independent Intervention explores how the merger of showbiz and “news biz” has had a damning impact on the way news is covered. In their effort to attract consumers, news shows have ramped up their production values to match those in entertainment. The ever-shrinking sound bite has limited what can be conveyed intelligibly to the audience and hence all that is complicated is left at the curb. So while reporting on the Iraq war, the ethnic complexities are left out.
Schei though is never is able to purposefully include some information in the documentary. For example, we are informed that five corporations – Vivendi, Disney, Time Warner, News Corp, Viacom -own eighty percent of media but yet are left in the dark about how and why it affects media coverage in the way it does. Perhaps the critique is implicit but it is limited to corporate control (economics fudging the news) and not to effects of agglomeration.
Media is an important institution for democracy â€“ a tool through which we understand the world and the world understands us (Goodman). We need to keep the media free and independent for we need good unbiased and uncensored information for a functioning democracy. And lastly and perhaps most importantly, media should never be confused as a tool of war.
Overall, Independent Intervention can be seen as part of the genre of documentaries inspired by Michael Moore â€“ a genre of unabashedly political documentaries with an agenda, but its wider message â€“ that of the need for independent media – would be of interest to both liberals and conservatives.
The DVD of the film is available at http://www.independentintervention.com