It is a commonly held belief that people are too busy to be informed about policy issues. The argument certainly seems reasonable given the oft-repeated assertion that people are leading increasingly hectic lives with little time for leisure, except that it doesn’t stand well to scrutiny. Americans, as I corroborate below, have ample leisure time and ample access to informational sources.
An average American child between the ages of 8 and 18 spends about 44.5 hours per week, or six and a half hours daily, consuming media, according to a 2005 Kaiser Family Foundation report. More than half of this time is spent in watching television programs, movies, and other videos. The figures are comparable for American adults, who watch more than four hours of television each day or twenty-eight hours each week on average, according to a Nielsen study. Even if we assume that Americans do other tasks, say cook or clean, simultaneously for part of the twenty-eight hours, it is reasonable to conclude that Americans do have a fair amount of leisure time which they spend primarily watching television.
Given that people have ample leisure time and access to information, why do people choose not to be informed about politics? Some researchers have argued that people don’t care about politics because they are rationally disinterested â€“ they don’t feel that they can make a change hence they don’t care to be informed about it. Inarguably fan support is at best peripheral to whether a sports team will either win or lose, then why do people often times posses close to perfect information on the teams (or sport) they follow and argue passionately over the matters related to sports?
Americans are not information averse; they are surprisingly well informed about things they care to know about like celebrity gossip and football. They also spend a fair amount of time and energy collecting, regurgitating and discussing this information. While talking about sports people show a surprising amount of talent for remembering and accurately interpreting statistics. So why is it that Americans are willing to spend time and energy in collecting entertainment and sports while showing little interest in foreign or even domestic policy?
Admittedly policy issues are generally more complex than celebrity news and perhaps people’s interest in entertainment news is driven by the fact that consuming entertainment news is less cognitively demanding. The explanation seems inadequate given people (perhaps mainly men) do keep track of elaborate sports statistics and present well-articulated positions on why a certain team is better than the other. One can perhaps argue that given the general lack of morally divisive issues, people feel more comfortable discussing entertainment news than say abortion. But then certainly there are policy issues that are bereft of morally divisive issues. It seems though that most political information is presented in identity packets rather than ideational packets as in choices are explained and understood as liberal or conservative choices. Choices marked with identity dissuade analysis and reflection, as research has shown, and combined with the chronic lack of factual information on relevant policy topics on American television, there isn’t much hope that people will get to critically think about the problem.